I've found out how to make people laugh. Thanks to experts at the University of - Juxtaposition of compatible to incompatible concepts is key
- It's not the falling off a tightrope – it’s the trying to stay on
- It's not the falling down – but the process of trying to stay upright
- Same concept applies to jokes:
- E.g. the prisoner who plays cards with warden, cheats and gets kicked out of prison for winning by foul play
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